CS03 → Call of Duty: Mobile
Description A main focus client from 2020-2022 during my time at AdLiven. Call of Duty Mobile had a unique opportunity of cornering the FPS mobile market after drastic success with their AAA console game Warzone. Riding this momentum we were able to deliver a variety of tracking creatives that took the action title to #3 in the app store.
Audience Increase & Spend Using a sizeable budget, the main goal was to increase downloads and in-game transactions. The first step to determining marketing milestones and creative approach was ad data coupled with 3 months of focus groups. Every 2 weeks the focus group would rotate using volunteers from the Activision e-sports network and the Call of Duty Mobile discord channel. Ages were specific to the target audience which skews younger 12-25 males. Downloads hit a record of 500 million in 2022 with a high of user transactions at $1.5 billion.
3D Storyboarding to VideoFor heavier 3D videos it is imperative to map out how each scene will generally go before manipulating assets for movement and shading. Below you can see a starting point for our team using a storyboard I put together and the final result.
Creative Types
Through A/B testing in the advertising marketplace we were able to narrow down several creative approaches that resonated best with the target demographic. Below are the top creative buckets we organized each rollout into for ad spend. Ensuring to make 5 of each video type a month for campaigns.
Comedic
3D Cinematic
User Generated Content