CS01 → The Hundreds
Description In 2023 The Hundreds’ Creative Director, David Rivera, and Co-Founder, Bobby Hundreds, reached out after seeing Molloy’s work online. They wanted to create a limited run collaboration of unique home goods. These conversations eventually snowballed into helping redesign their LA location.
Phase 1: Desktop LED Street LightThe start of the collaboration began with an idea of bringing a street light to a desktop. The result is a 12 inch high rechargeable LED lamp that functions as a reading or mood light as well as a fun distraction. Paired with a finger board and recycling bin that houses charging cord, fingerboard griptape, and skate tool, the lamp brings ethos of sustainability and street both innate to The Hundreds and Molloy. The street sign attached is for The Hundreds’ iconic store on Rosewood Ave. in Los Angeles. 3D printed in smooth velvet resin there are only 50 lamps available for this run.
Phase 2: Store RedesignIn addition to the lamp collaboration it was asked to create a two-item furniture idea for The Hundreds’ store in LA. After removing a large sculpture that had previously sat at the center of the store for several years a more welcoming store experience was being sought after. The approach was a daybed in the center of the store that had shelves for books customers could read and an ample seating area to enjoy the surrounding store artwork. A series of custom tiles were designed to line the sides of the daybed that consisted of concrete with flowers and bark native to the Los Angeles area. Coupled with the daybed was a POS table which would replace the previous system where employees were using ipads to check out customers.
Phase 3: ClothingIt wouldn’t be a true collaborative effort with the legendary streetwear brand without a graphic tee and hoodie. To follow Caos Motē’s use of concrete in projects the design was inspired by 1980s local construction and masonry companies. You might find similar weathered graphics in a thrift store or your uncle’s closet.